Abstract: “According to the dilemma theory of Christensen about innovation, large companies are not attracted to innovation on a small scale when compared to a smaller business that wants to use innovation. Large companies recognize that getting involved in innovation might eliminate their existing business. Therefore, entry into activities that involve innovation is often delayed. Accordingly, large companies lag behind emerging companies when it comes to innovation. In this study, we attempted to conduct multi-agent simulation in order to consider the conditions under which the dilemma of innovation occurs.”

Keywords: Innovation Diffusion, Chasm Theory, Differenciation Behavior, Homogenious Behavio