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Proceedings of

5th International Conference On Advances In Economics, Social Science and Human Behaviour Study ESSHBS 2016

"AN AFFECTING OF COMMUNITY-BASED TOURISM TOWARD INTEGRATED SUSTAINABLE HOMESTAY IN MALAYSIA"

AZIZ AMIN MOHD SHALADDIN MUDA MUHAMMAD ABI SOFIAN ABDUL HALIM
DOI
10.15224/978-1-63248-107-8-47
Pages
50 - 54
Authors
3
ISBN
978-1-63248-107-8

Abstract: “In Malaysia, a Model of Community Based Tourism that has been discussed by a numbers of scholars becomes a significant role to the homestay industry that operated by community in a rural area. In depth, this model took account various resources and stakeholders in order to integrate the sustainability of rural homestay development. However, a number of rural homestay operators are lacking of knowledge toward the crucial of integrated sustainable model as well as practicing in their business. Thus, the objective of this paper is to study the model of community-based tourism as an influencing factor that affecting to the integrated sustainable homestay which are operating in Malaysia rural areas. The results of multiple regressions analysis indicate that the only factors of socio-economy, organizational culture and government are support significantly affecting to the integrated sustainable homestay. Generally, the results indicated that most of homestay operators are not really satisfyi”

Keywords: Integrated sustainability homestay, Integrated Rural Tourism, Homestay, rural tourism, Community Based Tourism

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