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Proceedings of

2nd International Conference on Advances In Social Science, Management and Human Behaviour SMHB 2014

"COMPETITIVE ADVANTAGES OF ICT IN LARGE ENTERPRISES MODERN BUSINESS"

IVICA ZDRILIC MILAN PUVACA
DOI
10.15224/978-1-63248-032-3-102
Pages
1 - 4
Authors
2
ISBN
978-1-63248-032-3

Abstract: “Price reduction of computers and related equipment in recent period has enabled the purchase of the same for the broadest range of businesses regardless of size. The next logical step, which still continues, is to maximize the effects of applied information technology on the competitive position of the entity or company profits. Processed data and quality information usage in the global environment is more important than ever, and economy covered with crises is exploring opportunities for additional savings apart from the wish for more stable market position. Transparent market challenges especially in the context of European Union are requiring additional thoughts on the use of computer technology with greater efficiency. Although rare, remaining, successful large enterprises in the Republic of Croatia realize in particular the potential which provides the optimum use of ICT in everyday communication, debts collection, resolving internal organization, market research and other busines”

Keywords: technology enhanced business excellence, competitive advantage, ICT in business, ERP, technology security and adaptability

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