Abstract: “In an uncertain environment for media companies, we believe that one of the key elements for their future is to develop strategies to fully-engage the audience, gain their trust and their participation in journalistic goods. Along with this, it seems desirable to set up transgressors models in which journalism is conceived not as a business but as a service to the community. The phenomenon of the crowdfunding can be highlighted here, in which citizens fund media formulas through micro donations at the time they claim a type of journalism that will act as an organic public service, free of economic and political interests. Very likely it is the critical audience who can better capture and release a new public journalistic culture. The fans that enable the publication of new media through donations also represent their own subcultures, habits and practices based on the relationship they built with the media and their texts. Once identified some of these most successful approaches in Spai”

Keywords: Crowdfunding, citizens, audience, media