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Proceedings of

3rd International Conference on Advances in Economics, Management and Social Study EMS 2015

"DEFINING A REALISTIC BALANCED SCORECARD - A BUILDING PROCESS TECHNIQUE"

ALEXANDRU STANCU BERNARD MORARD CHRISTOPHE JEANNETTE
DOI
10.15224/978-1-63248-058-3-93
Pages
51 - 59
Authors
3
ISBN
978-1-63248-058-3

Abstract: “This paper examines the connection between structural equation modeling and Balanced Scorecard in a Swiss non-profit organization. Using financial and nonfinancial data taken directly from the establishment, the paper puts forward a rational construction and analysis of Balanced Scorecard by choosing the right indicators for the right strategic perspectives. This choice is made by implementing a series of Partial Least Squares in the proposed model. In addition, the method determines the cause-and-effect chain defined by Kaplan and Norton as: the measures of organizational learning and growth will impact the measures of internal business processes which in turn will affect the measures of the customer perspective which, finally, will shape the financial measures. It will be observed that the Kaplan and Norton model of Balanced Scorecard is different from the findings in this paper, a case somehow too general to cope with today’s complex market environment. Subsequent to this, the study”

Keywords: REALISTIC, BALANCED, SCORECARD , PROCESS , TECHNIQUE

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