Abstract: “Corporate Social Responsibility (CSR) can influence employee motivation and happiness so many enterprises in Thailand, both foreign and Thai, have been applying CSR concepts in their organisations, especially as part of staff management and human resource. However, many of these practices are not formalised, but intrinsic to, family-run businesses (FRBs), defined here as a business run by family members only. Despite their lack of formal procedures given their size, family heads often have their own understanding on what CSR activities should be done, and with what effect. It is less well known what the perception and perceived effect of such activities are in FRBs to provide a better understanding how informal CSR activities are initiated, how they differ among different FRBs and how these CSR activities are perceived by its employees. This is the topic of this research. The research is based on over 3,000 questionnaires sent to employees of 28 FRBs in Eastern Thailand, with 2,292 res”

Keywords: Corporate Social Responsibility (CSR), Family-run Business (FRB), employee perception, organisation hierarchy