Abstract: “Economic valuation is assigning an economic value to environmental factors such as the quality of air and water and damage caused by pollution that are normally not taken into account in financial valuation. It deals with quantifying the preferences of individuals for an environmental commodities. Thus, this paper was conducted to analyze the households’ willingness to pay for an improvement in environmental sanitation in the University of Eastern Philippines. This paper hoped to provide answers to the following questions: a) households’ willingness to pay for an improvement in environmenal sanitation, and b) the economic factors affecting the willingness to pay of households’ for an improvement in environmental sanitation though a solid waste management program in the University of Eastern Philippines.”

Keywords: damage, pollution, account, financial valuation