Abstract: “This paper is inspired by the project proposal ID 773937-1 submitted for the Horizon 2020 topic SFS-34-2017. It aims to provid an information system for cooperative trusted food supply chain management and in this way to unlock great potential for competitiveness and sustainability. A new holistic approach to the design of trusted applications and services will deliver economic, social and environmental benefits. Blockchain technologies will enhance the transparency, information flow and management capacity allowing better interactions of farmers with other part of supply chain, especially the consumer. In this research we propose new food-on-demand business model, based on new Quality of Experience (QoE) food metrics, bridging the gap between subjective experience and objective matrics based on quality standards. Special attention will be paid to the concept of social innovation by introducing new tools for trusted analysis of customer behaviour and the ways of measuring the customer”

Keywords: Trusted, cooperative, supply, chain, food, ondemand, business, model, customer, behaviour, Quality, Experience