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Proceedings of

International Conference on Advances in Social Science, Economics and Management Study SEM 2014

"SOCIAL IMPLICATIONS OF CROWDSOURCING IN RURAL SCOTLAND"

ANANDA JAGADEESAN ANDREW LYNN ANUPAM AGRAWAL GOKULA VASANTHA JONATHAN CORNEY MARISA SMITH NURAN ACUR
DOI
10.15224/978-1-63248-011-8-47
Pages
43 - 48
Authors
7
ISBN
978-1-63248-011-8

Abstract: “Various surveys mentioned that the commercial benefits of Internet crowdsourcing are reaped largely by people located in metro areas and smaller cities. The impact of crowdsourcing on the rural population is questionable. The aim of this research is to bridge widening urban and rural divide by providing knowledge-intensive crowdsourcing tasks to rural work force which could provide long term benefits to them as well as improve supporting infrastructure. This paper reports an initial study of the demographic of small samples of twenty two rural homeworkers in Scotland, their motivation to do crowdsourcing work, present main occupation, computer skills, views on rural infrastructure and finally their level of skill in solving three spatial visualization tests. The survey shows that flexible hours of working, extra income, and work life balance are the three important factors emphasized as motivational constructs to do crowdsourcing work. Their skills on solving a spatial visualization te”

Keywords: crowdsourcing; social implication; rural work force

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