Abstract: “The research focuses on how social networks can be platforms for promoting audiovisual products as the Comedy Web series EnchufeTv produced in Ecuador. The purpose is to know the positioning of an audiovisual project created exclusively for the Web and analyzing the management of social networks. Quantitative and qualitative methods are used through Web-tools: SocialMention, Google Trends and Followthehashtag; and interviews with experts. The research concludes that there isn't a proper use and exploitation of social networks, there is a tendency to publish more content a few days, in addition there is also the need of training in order to have feedback from the fans or as well as a Community Manager to be responsible for professional management that It will be reflected in the increase of users”

Keywords: transmedia, humor, comunication digital, television, Internet, social networks, TIC.