The Ability of Moral Intensity to Predict Purchasing Rates of Online Music Consumers

Proceedings of

International Conference on Advances In Environmental, Economics, Social Science and Human Behaviour Study ESHB 2013

"THE ABILITY OF MORAL INTENSITY TO PREDICT PURCHASING RATES OF ONLINE MUSIC CONSUMERS"

STEVEN W. JOHNSON

DOI

10.15224/978-981-07-7227-7-25

Pages

10 - 16

Authors

ISBN

978-981-07-7227-7

Abstract: “A study involving 454 respondents gathered from a random sample of American adults using SurveyMonkey found that a single variable, which described moral intensity, was able to account for 26.4% of the variance in the purchasing rates for consumers who acquire music online. The predictive ability of moral intensity was found to be significantly higher than the corresponding rates for age, gender, education, income, disposable income, and fear of legal sanction”

Keywords: moral intensity, music piracy, piracy prediction

International Conference on Advances In Environmental, Economics, Social Science and Human Behaviour Study ESHB 2013

"THE ABILITY OF MORAL INTENSITY TO PREDICT PURCHASING RATES OF ONLINE MUSIC CONSUMERS"

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