15 Articles Published

1. A COMPARATIVE STUDY OF SERVICE QUALITY: A CASE OF THAI BUDGET AIRLINES VERSUS FOREIGN BUDGET AIRLINES

Authors: SUPA PANUSBORDEE , SANPET PANUSBORDEE

Abstract: The purposes of this research were to measure and compare the service quality perceptions of Thai and foreign budget airlines that were affected by country image. Four hundred and twenty seven questionnaires were answered by customers in Bangkok. Statistical instruments such as mean, standard deviation, t-test, and One-Way-ANOVA with the significant level at 0.05 were selected to complete the process of data analysis. The results revealed that the highest service quality ranking was the airlines from the Thailand, Singapore, South Korea, Malaysia, Philippines, Indonesia and China respectively. However, the service quality of these airlines was not significantly different in hypothesis test. Also the study found that the service quality of the budget airlines for Thailand and foreign countries had no significant differences either.

Keywords: Budget Airline, Country image, SERVQUAL, Thailand.

Pages: 1 - 5 | DOI: 10.15224/978-1-63248-107-8-37

2. INTERACTION BETWEEN INTEREST RATE AND PERCEIVED INFLATION POLICY IMPLICATION FOR CONTROLLING INFLATION

Authors: HO-YIN YUE , PO-TAN LAU , TAK-CHING LAU

Abstract: An usual method for policy makers to control inflation is manipulating interest rates. This study checks the effectiveness of using interest rates as a method to control the inflation by studying the relation between interest rate and perceived inflation. 200 undergraduate students were invited in an experiment. Our findings show there is no main effects for bank interest rate and actual inflation rate on perceived inflation. However, a significant interaction effect was found between bank interest rate, personal income and actual inflation rate on perceived inflation.

Keywords: Interest rate, Personal Income, Expected Inflation, Perceived Inflation, Monetary Policy

Pages: 11 - 15 | DOI: 10.15224/978-1-63248-107-8-39

3. A SELF-ORGANIZATION PERSPECTIVE OF NON-COOPERATIVE SUBJECT BEHAVIOR LEADING TO FATAL SHOOTING BY LAW ENFORCEMENT OFFICERS

Authors: TAK-CHING LAU

Abstract: Non-cooperative subject behavior leading to fatal shooting by law enforcement officers is discussed from the perspective of self-organizing systems. To this end, non-cooperative subject behavior is understood in terms of attentional blindness and functional fixedness as predicted by a mathematical model for self-organized human behavior proposed earlier by Frank (Nonlinear Dynamics, Psychology, and Life Sciences, 2015, 19, 111-146). Importantly, the same kind of model is applied to understand fatal shootings of non-cooperative subjects by law enforcement officers. It is argued and demonstrated by simulation studies that when the mechanism of fixedness acts both on subjects and law enforcement officers, tragic incidences of fatal shootings are likely to occur.

Keywords: crimical psychology, non-cooperative behavior, fatal shooting, decision making, self-organization, determinism

Pages: 16 - 20 | DOI: 10.15224/978-1-63248-107-8-40

4. FACTORS INFLUENCING CONSUMER USAGE OF LUXURY BRAND: EMPIRICAL EVIDENCE FROM BANGLADESH

Authors: MOHAMMAD OSMAN GANI , MD. HASAN ALI , MOHAMMAD MASUD PARVES

Abstract: Factors influencing consumer usage of luxury brand in the context of developing country like Bangladesh is new but it has already been applied in the developed country. Luxury brand is now available to the individuals other than the elite and rich class. The factors which influence the consumer of Bangladesh are the main concern of this paper. For accomplishing this research, convenience sampling procedure had been applied on 219 respondents. For the purpose of testing the hypothesized associations, KMO and Bartlett’s test, Coefficient, Total variance, ANOVA and finally the model has been applied to justify the conceptual framework through using SPSS. The study found that five factors (financial, functional, individual, social and cultural) including sub-factors have significant influence on usage of luxury branded products.

Keywords: Luxury brand, different factors, KMO, Bartlett‟s test, ANOVA.

Pages: 21 - 25 | DOI: 10.15224/978-1-63248-107-8-41

5. ECOTOURISM: A NEW HORIZON TO BANGLADESH

Authors: MD ARMAN ALI , MOHAMMAD OSMAN GANI , UMMYA SALMA

Abstract: Ecotourism is one of the fastest growing industries in the world. It is a form of natural resources based tourism focused on experiencing and learning about nature. Bangladesh is a land of diverse forest-based natural attractions throughout the evergreen, semi-evergreen, and diverse site with ecosystems. Facilitate with cheap transportation, lodging and associated costs, recreational activities, unique scenic beauty and wilderness of all sites and socio-cultural diversity of indigenous communities living in the forest together make up the strength of the industry as a whole. In this study we attempt to explore various dimensions of ecotourism industry and critically analyze site and products of ecotourism as well as principles, factors, and goals that are directly related with eco-tourism.

Keywords: Ecotourism, forest-based, wilderness, socio cultural, ecosystems

Pages: 26 - 30 | DOI: 10.15224/978-1-63248-107-8-42

6. SOCIAL CAPITAL FOR THE SUSTAINABLE ECONOMY OF BANGLADESH

Authors: MD. HASAN ALI , MOHAMMAD MASUD PARVES , UMME SAARA KHAN

Abstract: Now-a-days knowledge people are familiar with the concept of social capital. The terminology actually comes from the sociology as the part of social science that derives the collective economic benefit. This paper aims to analyze the importance and influence of social capital on the sustainable economy of our country. There are some mechanisms that operate social capital, process of creating social capita. Intervening to strengthen social capital – as a “Self-help groups “is one of the major concerns

Keywords: knowledge people, social capital, sociology, social science, self-help groups.

Pages: 31 - 35 | DOI: 10.15224/978-1-63248-107-8-43

7. THE IMPLEMENTING PROBLEM OF GOVERNMENT ACCRUAL ACCOUNTING IN THE FIRST YEAR A CASE STUDY OF INDONESIA’S EXPERIENCE WHEN PREPARING THE FIRST GOVERNMENT ACCRUAL ACCOUNTING IN 2015

Authors: TOHIRIN, AK.

Abstract: This study was conducted to identify the problem of implementing government accrual accounting system in the first year. The case study was conducted in Indonesia when Indonesia prepared government financial reporting based on accrual accounting in 2015. Indonesia government changed the accounting system and financial reporting from the old system, cash toward accrual basis, to the new system, accrual accounting basis, in 2015 to comply the regulation. Implementing a new system in government financial reporting system created a big problem. Indonesia was a country that had some accounting units which were about 24.000 accounting units. It was thought that the problem could be solved by designing good government policies and good action. Government stakeholder doubted whether Indonesia succeeded in implementing accrual basis for government financial reporting in the first year. Some experts predicted that the quality of government accounting became worse. The opinion of financial report

Keywords: government accounting, accrual, problem, system, implementing

Pages: 36 - 40 | DOI: 10.15224/978-1-63248-107-8-44

8. DIAGNOSIS OF ENTREPRENEURIAL SPIRITS AMONG RESTAURATEURS IN MALAYSIA: AN EMPIRICAL EVIDENCE USING STRUCTURAL EQUATION MODELLING

Authors: MAT SALLEH AYUB , MAZALAN MIFLI

Abstract: Managing product innovations that hold future success in today’s competitive and dynamic global markets reflects on the firm’s domains of entrepreneurship man oeuvres. This research diagnoses the entrepreneurial spirits of restaurateurs in Malaysia by examining their entrepreneurial orientations (EOs) when engaging into new product innovation. The results of the Exploratory Factor Analysis (EFA) indicated that ‘the spirit of risk-taking’- one of the nine-domain of EOs that were based upon in this study (Salavou and Lioukas, 2003) – appeared to be unfounded. The eight-domain of EOs was then structured into two-dimensional construct model, and subsequently, tested of its model fit indexes using a covariance-based structural equation modelling (AMOS). The implication of these findings is discussed along with the limitations and future direction of this study.

Keywords: menu innovation, product innovation, entrepreneurial orientations, structural equation modelling, restaurant, Malaysia

Pages: 41 - 45 | DOI: 10.15224/978-1-63248-107-8-45

9. SENTIMENT ANALYSIS ON VIRAL ISSUES IN SOCIAL MEDIA

Authors: HASMAH ZANUDDIN , NURUL HIDAYAH

Abstract: Social media is the most effective medium of communication bilaterally over online. Facebook is a platform of choice for a variety of purposes such as communication with family and friends, developing or establishing business and spreading the influence of ideology to attract more followers. Two-way communication in social media is able to effectively promote information sharing, but if the sharing involves non authentic or misinformation disseminated widely, it may create unhealthy situation and potentially threaten the public order. This quantitative content analysis study investigated the influence and relevance of information sources on the distribution of public opinion through the comments on each Facebook’s post studied using sentiment analysis API webtools. Through sentiment analysis software, sentiment for each comment on the selected Facebook sentiment polarity of the postings will be categorized into positive, negative and neutral sentiment. There were 4 parameters measured

Keywords: Public Opinion, Viral Issues, Social Media, Media Surveillance, Viral Postings, Sentiment Analysis, API Webtools

Pages: 46 - 49 | DOI: 10.15224/978-1-63248-107-8-46

10. AN AFFECTING OF COMMUNITY-BASED TOURISM TOWARD INTEGRATED SUSTAINABLE HOMESTAY IN MALAYSIA

Authors: AZIZ AMIN , MOHD SHALADDIN MUDA , MUHAMMAD ABI SOFIAN ABDUL HALIM

Abstract: In Malaysia, a Model of Community Based Tourism that has been discussed by a numbers of scholars becomes a significant role to the homestay industry that operated by community in a rural area. In depth, this model took account various resources and stakeholders in order to integrate the sustainability of rural homestay development. However, a number of rural homestay operators are lacking of knowledge toward the crucial of integrated sustainable model as well as practicing in their business. Thus, the objective of this paper is to study the model of community-based tourism as an influencing factor that affecting to the integrated sustainable homestay which are operating in Malaysia rural areas. The results of multiple regressions analysis indicate that the only factors of socio-economy, organizational culture and government are support significantly affecting to the integrated sustainable homestay. Generally, the results indicated that most of homestay operators are not really satisfyi

Keywords: Integrated sustainability homestay, Integrated Rural Tourism, Homestay, rural tourism, Community Based Tourism

Pages: 50 - 54 | DOI: 10.15224/978-1-63248-107-8-47

11. GOVERNING SUSTAINABLE DEVELOPMENT FOR HIGHLAND AREAS: A CASE STUDY OF SUBANG JAYA, MALAYSIA

Authors: ISMAIL MUHAMMAD , KHAIRUL NIZAM OTHMAN , NURULHUDA ALI

Abstract: Rapid urban growth and development sprawling towards highland areas required a comprehensive and prudent development management. The development management system for highland areas need for continuous and prudent monitoring tools and mechanism even though there are existences of various regulations and guidelines and complete development process system for highland development, issues pertinently to continuous geo- disaster that occurred since 1919.Concern arose on unsustainable development, safety measures, development process and control mechanism, professionalism and doubtful decision making. Thus, embedding a balance and sustainable development to accommodate sustainable future living in term of human habitation is crucial .to ensure a sustainable highland development, factors such as safety, environmental preservation, development infrastructure and maintenance need to be addressed accordingly. This paper focuses on revealing the needs of sustainable development for highland area

Keywords: Highland Areas, Development Legislations, Property Development Process, Sustainable Development

Pages: 55 - 60 | DOI: 10.15224/978-1-63248-107-8-48

12. SUPPLY CHAIN MANAGEMENT (SCM): THE LATEST INNOVATIONS IN RESEARCH

Authors: MD. MAMUN HABIB

Abstract: Supply Chain Management (SCM) has been widely researched in numerous application domains during the last two decades. Despite the popularity of SCM research and applications, considerable confusion remains as to its meaning. There are several attempts made by researchers and practitioners to appropriately define SCM, particularly for the service industries. This paper represents the evolution of Supply Chain Management (SCM) as the latest innovations of management. The chronological prospective of SCM in different areas of manufacturing and service industries through various time frames have been illustrated. Finally, this study demonstrates Integrated Tertiary Educational Supply Chain Management (ITESCM) model as the application of SCM in the service industry, which would unlock other applications of SCM in different arenas, particularly service industries.

Keywords: Supply chain Management, ITESCM, service industry, education, evolution, SCM

Pages: 61 - 66 | DOI: 10.15224/978-1-63248-107-8-49

13. A GREEN APPROACH TOWARDS THE PRODUCTION OF ZINC OXIDE SCAFFOLDS

Authors: RAMESH JAGANNATHAN , SUDHIR KUMAR SHARMA

Abstract: We report a novel method for the fabrication of porous zinc oxide scaffolds by a scalable supercritical CO2 (sc-CO2) based nebulization process. This process consists of mixing of sc-CO2 stream with zinc acetate solution under supercritical conditions. This process consists of evaporation of CO2 enriched water micro-droplets deposited from an aerosol onto heated substrates. Our process is readily scalable to produce zinc oxide scaffolds on a manufacturing scale.

Keywords: Zinc Oxide, scanning electron microscopy. Blue emission, Optical Properties, Supercrtitical Technologies

Pages: 1 - 2 | DOI: 10.15224/978-1-63248-106-1-30

14. POLITICAL ECONOMY OF MUNICIPAL SOLID WASTE MANAGEMENT IN URBAN AREAS OF DEVELOPING COUNTRIES AND FRAMEWORK OF CAPACITY DEVELOPMENT SUPPORT

Authors: MITSUO YOSHIDA

Abstract: This paper discusses the municipal solid waste management problem which occurs in urban areas of developing countries, with special regard to the political economy of the following topics: urbanization and waste problem; waste problem and needs for municipal solid waste management; and financial issue of municipal solid waste management. For the solution of the municipal solid waste problem in urban areas it is necessary to transform the system to more effective and efficient with financial viability. Capacity Development (CD) of entire society of city is required and CD support framework is proposed.

Keywords: Urbanization, Solid Waste Management, Political Economy, Informal Sector, Capacity Development

Pages: 17 - 22 | DOI: 10.15224/978-1-63248-106-1-34

15. THE RELATIONSHIPS BETWEEN DEMOGRAPHIC CHARACTERISTICS, INTRAPERSONAL FACTORS, SOCIAL/ INTERPERSONAL FACTORS AND DRUG USE AMONG UNIVERSITY STUDENTS IN ACEH, INDONESIA

Authors: DINI MULYATI , SUSHEEWAWICHAIKULL , YUPAPORN TIRAPAIWONG

Abstract: Background: Drug use prevalence continues to be stable around the world and it is the major problem, particularly in adolescence and early adulthood. The objective of this study was to examine the relationships between demographic characteristics, intrapersonal factors, interpersonal factors, and drug use among university students in Aceh, Indonesia. A cross sectional study was conducted with 382 university students. Data were collected by self-administered questionnaires. Data were analyzed using descriptive statistics and Chi-square test. The prevalence of drugs user were 31.6%. The results of this study revealed that gender (X2 = 125.55, p .001), current educational year (X2= 29.75, p .001), living arrangement (X2 = 11.47, p .01), Sensation seeking (X2 = 40.81, p .001), depression (X2= 50.81, p .001), self-esteem (X2 = 11.68, p .01), family history of drug use (X2= 196.58, p .001), and peer drug use (X2= 85.63, p .001), were significant related with drug use. Based on these findings

Keywords: Drug use, Aceh, Indonesia

Pages: 18 - 22 | DOI: 10.15224/978-1-63248-098-9-36